Getting Started - Home Page

Stages of Evangelism

Cycle of Public Evangelism

Answers to Questions

Concerns and Excuses

Discovering Your Gifts

Training & Resources for You

Get Your Church Involved

Deciding What Seminars To Do

Bible Studies & Bible Marking

What do SDA's Believe?

How to get converted


SDA Personal Ministries

Evangelism PLAN

How to create a detailed plan

How do you get the right plan for your church? Where should you focus your resources like time, money, and manpower? What will work most effectively in your community?


Evangelism Plan - WORK IN PROGRESS

An evangelism plan can be modeled after a business marketing plan. Please start here - if you haven't already read the Stages of Evangelism AND System of Evangelism please do so now.

FIRST of all don't get locked into one idea and be willing to adapt and change over time as God leads.


Evangelism Plan Outline

A) Mission Statement

B) Find the Needs in your area

C) Address the Needs

D) Develop your Evangelism Cycle

E) Marketing & Promotional Basics

F) Your Churches Specific Strategy


A) Mission Statement and Focus

We all know the gospel commission, "Go into all the world and preach the gospel" but this is not to be your church's mission statement. This is just the start of the command. How we fufill that command will be different for each church and community. (Do I need to mention reading the book "Evangelism" again, LOL. Another excellent book is Gospel Workers.).

"The church is God's appointed agency for the salvation of men. It was organized for service, and its mission is to carry the gospel to the world. From the beginning it has been God's plan that through His church shall be reflected to the world His fullness and His sufficiency. The members of the church, those whom He has called out of darkness into His marvelous light, are to show forth His glory. The church is the repository of the riches of the grace of Christ; and through the church will eventually be made manifest, even to 'the principalities and powers in heavenly places,' the final and full display of the love of God. Ephesians 3:10." {AA 9.1}

"Much has been lost by our people through the following such narrow plans that the most intelligent, better-educated classes are not reached. Too often the work has been so conducted as to impress unbelievers that it is of very little consequence,—some stray off-shoot of religious enthusiasm, entirely beneath their notice. Much has been lost for want of wise methods of labor... Where much is given, much will be required. Should there not be deeper study and much more prayer for wisdom, that we may learn how to reach these classes? Should not wisdom and tact be used to gain these souls, who, if truly converted, will be polished instruments in the hands of God to reach others?" {GW92 302.2}

You will LIKELY have to revisit your Mission Statement and focus AFTER you finish doing the next two steps! But this gives you a starting point.


B) Find the NEEDS in your community.

Find the Needs in your local community - DEEPER study: What are people searching for and can’t find?  What are the most common problems they are looking for solutions for? What are the most common spiritual questions they need answers to? What are the most common religions or denominations? –– Get to know people in your area.

Write out your solution ideas (This is NOT a product, program, or a service yet.).  Must have an action or solution!

Of course the UNIVERSAL needs are (you could also see these as steps and they are closely related to the 5 Steps of Evangelism in many ways.):

Need to meet Jesus. (Opening Wedge and Moving to the Spiritual - part 1)

Need a personal walk with Jesus. (Moving to the Spiritual - part 2)

Need to see foundational Biblical truths. (Harvest)

Need fellowship with those who love Jesus and uphold truth. (Discipleship)

EVERYONE you will meet will be in one of these five need catagories (and you should be in the forth). BUT these are too general to do effective outreach so you need to get specific to your area.


Do research – spend at least 5 to 10 hours per idea – to narrow your ideas down to 3-5 very specific (or niche) needs/solutions.  Save the others for later. Use the following questions for each of your ideas.

Are there enough people searching to need a program/solution?

Are the people AWARE there is a problem? IE: Atheists are not worried about the second coming. Many Sunday keepers have NO IDEA Sabbath is on Saturday.

Who are your potential contacts?  IE: Men, women, children, singles, certain denominations like Catholic or Mormon, list goes on!

What do they hold dear, believe, relate to?

What motivates them to change?  IE: Men are generally anayltical and will stop smoking because they are scared to loose their health, wife, or life, where as women (in general) need a social support to help quit, knowing they need to is often not enough.

How far is too far at once? What kind of stepping stones to they need? IE: Muslims do not need to be convinced there is a God or a Creator but they are fearful and suspect of "Christians" who they think are just reformed Catholics that burn people at the stake.

Will they be willing to come to a church or do you need a neutral location?

Are they willing/able to pay?  How much would they be willing to pay?

What keywords/advertising methods work best for this group? 


HOW to research. Hold a church business meeting ask each member to do an informal or formal survey of their friends and family. Do surveys in local community blogs/groups or talk to previous contacts or even random surveys on the street – Ask questions of everyone you can!!! Do NOT assume ANYTHING. I think many churches are not growing because they don't really know what is going on in their community and they just see an interesting program, advertise, then hope for the best. This is NOT what we are counselled to do and it is why things are not working.

C) Address the Needs


D) Develop your Evangelism Cycle

Make sure you are doing something for each stage of evangelism using the 5 steps. Have an opening wedge plan, friendship evangelism, moving to the spiritual, harvest, and discipleship plan.


E) Marketing & Promotion Basics

Using the information you have complied in the first 6 steps of the general marketing helps start developing your sales copy.

 1. Discribe the need and the solution you can offer for EACH program/service you will offer.

THE MOST important part of your marketing. Both Long and Short descriptions for EACH programs and services you are going to offer this year so you can be ready to create the markeing materials. While the follow link is for 'products' and 'sales' the ideas also work well for outreach program. Click Here for more.


2. Advertising - How & Where

Where does your target group shop? Where do they look for information? IE: the homeless won't be reading the newspaper. Target these areas. Here are some general ideas to get you started.

Write articles for the local newspapers

Advertist in the local newspaper (keep in mind many community newspapers offer free online advertisting in the classifeds)

Join or start topic related club

T.V & Radio - offend the local cable channel offers free advertising to non-profits

Publicity Events: Hold a cook off fundraiser and announce your new soup kitchen.

Put out a Banner or SIGN in front of your driveway or church building.

Billboards are great if you can afford them.

Give out bookmarkers, books, and other items at a sidewalk sale or fall fair.

Direct mail - blanket a section of the city or the entire city if you can afford with handbills (not the most effective, but does work).

Website and Webpage - Your church should have a communication's secretary or if you are large enough you may have a dedicated webmaster, this person should keep the church website up to date. Even in small towns (like under 5000) I've had people use the website to find the church or see if there is a church. BUT you need a separate webpage for each program not necessarily associated with your website. This page should be catered to the program in look and feel and not be linked to your church site.

Encourage Referrals - on the first night of each program have extra flyers or postcards for people to take home and share.


3. Marketing materials

Create your: Business Cards, flyers, brochures, posters, etc. Make sure they stand out from all the clutter and use the "Needs Met" description you worked on above. From your research you should be aware what marketing materials you will need. If you are holding a depression recovery program you will need flyers for doctors offices, posters for bulliten boards. For a soup kitchen you may need business cards to hand out to businesses to encourage donations.

Keep in mind: Words sell the idea & Pictures grab attention


4. Contact List

Compile and keep updated a list of contacts and potential contacts.  Google doc's is an excellent way to do this so that all members of the team have access and can up-date the list anytime.


F) Your Church's Practical Strategy

12-Month Promotional Strategy

Device a specific promotional strategy based on all the above info.


Description of Program

Stage or Goal




















































Follow up plan

One of the items you should have addressed in your plan is discipleship. BE sure to include new members in outreach whenever possible.

Keep track of who is coming and who is not. Make phone calls to say you missed them.This is why you need to assign members to each new contact so no one is neglected or forgotten.

A few simple ideas (along with your discipleship programs):

Send a thank you card for attending

Give away free books with encouraging notes


SAMPLE 12-month plan.